MrBeast has established a $2 million fund to support up-and-coming creators
Being one of YouTube’s most popular creators, he has nearly 56 million subscribers and each video receives tens of millions of views (his most recent, posted a week ago, already has 35 million views). He’s known for doing ridiculously large stunts, but he’s also known for giving away cars, homes, and money in his videos.
MrBeast said last year that he wanted to find a way to invest in up-and-coming creators, help them succeed, and get a cut of their profits in return — and on March 24th, he revealed a plan to do just that.
Jimmy Donaldson, the famous YouTuber, is launching a $2 million investment fund that will pay creators up to $250,000 in exchange for a piece of their channel. The fund is part of Creative Juice, a new firm in which Donaldson is an investor and which was revealed in The Information on March 24th.
Donaldson told The Information, “We’re going to make sure we find [creators] who actually need a huge cash inflow and aren’t just trying to buy a Lamborghini.”
Currently, there are few details available about the investment fund. Creative Juice has yet to announce its launch date or the types of creators it plans to fund. The idea, according to Donaldson, is to help YouTubers “pour gas on the fire” in the same way that a company would by raising capital after they’ve already grown rapidly.
Creative Juice intends to offer a variety of services, including an investment fund. The company is working on tools that will allow creators to track their performance across multiple platforms. It’s been dubbed “Square for creators” by investors, and it plans to launch a suite of products to help creators run their businesses more like small businesses.
